SUBJECT: [FIRSTNAME], Testimonial Trust (A Biggie)

Dear [FIRSTNAME],

E-books are quickly becoming a dime a dozen. If you would like

to make a profit with one of your e-books, you will need to set

your e-book apart from all the rest. One of the easiest ways to

do this is through positive recommendations and reviews. People

are more likely to buy a product, especially a new product, if

it comes highly rated and recommended. If you would like to

know how product reviews and recommendations can help you, you

are urged to read on. A number of helpful tips are outlined

below.

As it was mentioned above, there are a number of different ways

that product reviews and recommendations can help you. It was

also mentioned that e-books are becoming a dime a dozen.

Essentially, this means that there are so many e-books available

for sale; it is often difficult to make a sale. With so much

competition it is hard for even with one of the greatest e-books

ever written. Getting reviews or recommendations from your

previous customers, which are also referred to as testimonials,

may help increase your sales. Positive testimonials help to

create a name for yourself; a good name. They can also create a

sense of trust; trust that many consumers go searching for

before making an online purchase, even an e-book purchase.

Although it is important to know just how helpful customer

testimonials are and how they can help you, you may also be

wondering about getting them. There are many e-book authors who

mistakenly believe that they have to sell their product first,

before receiving any customer testimonials or reviews. This

isn’t the truth. If you are looking to boost the appearance of

your e-book, through customer testimonials, you may want to

think about giving your e-book away in exchange for reviews. It

is a known fact that many consumers love free products, even

free e-books. You will also find that many would be more than

willing to give your e-book a positive review, just for

receiving it free of charge. You can often find these

individuals on online forums.

Once you have a collection of customer testimonials, it is

important that you put them to good use. In fact, you will want

to make sure that you use them to the best of your ability. Not

only will you want to display your customer testimonials on your

webpage or your e-book sales page, but you will want to take it

a step further. It may be a good idea to use customer quotes in

a press release or even in a newsletter that you send out to

other internet users. To effectively help you increase your

sales, customer testimonials need to be seen and prominently

displayed.

Speaking of being displayed, there are also a number of

different ways that you can have your customer testimonials

displayed. The most common form of customer testimonials, even

for e-books, is in printed format, like a small paragraph. Of

course, this is okay to do this, but you may want to take it a

step further. If it is at all possible, you may want to think

about having your customers give their testimonials in video

format. This is relatively easy to do as many internet users

have webcams.

If you are unable to do a video format, you will at least want

to include pictures with your written reviews or customer

testimonials. Having a picture, even just a headshot, of the

person who gave the review, puts a face to it. This is

something that many consumers search for. Although a picture

really doesn’t mean anything, it gives consumer a sense of

trust, a feeling that it is a real, legitimate review.

Customer testimonials are a great way to prove the quality your

e-book and even increase the chances of it selling. One

important thing that you always need to remember is change. You

never want to edit or change your customer testimonials without

permission. In fact, changing your customer’s testimonials may

land you hot water; hot water that may bring negative, unwanted

publicity to you and your e-book.

To your success,

YOUR NAME HERE

P.S. Customer testimonials are a nice, free way to bring

publicity to your e-book and to create a “buzz.”