Many people have heard about or utilized ezines at some point in their lives. They know that these are electronic newsletters that are published on the internet or delivered to subscriber’s inboxes. However, most people do not know that publishers of these ezines have massive mailing lists. Some of these have thirty thousand plus subscribers. If your site is listed within these ezines you will often have an immense surge in your traffic and in customers that visit your website and make purchases.
The question that most people have is how they go about getting there site listed within the most popular ezines. The first option is to place your ad in an ezine for a price. There are wide variations in prices and availability. Some publishers also offer solo mailings or solo ads to their subscribers and fellow advertisers. These offers allow you to pay the ezine publishers to send your email advertisement to their entire list of subscribers. This is often much more expensive than putting your ad in their regular ezines.
As with any internet marketing campaign, you always want to track your ezine results. This will let you know whether the money that you are spending is giving you effective results or not. Some ezines have mailing lists that work very well, while others are very ineffective. The specific wording of your advertisement can have a huge impact on your results. You want to word your advertisements as effectively as you possibly can so that you can maximize your results.
If you utilize ezine advertising in your campaigns, you should be tracking your results. There are some services that you can subscribe to that will track your ads for you. The money that you will save with these services will be just as much, if not more, than what you will spend if you are wasting money on ads that are not effective and of no use to you.
Another way to effectively utilize ezine ads for your internet marketing is by submitting articles to the ezines and ezine directories that are found all over the internet. Most editors and publishers of ezines want quality content and often do not have any new, effective ideas themselves. If you are a good writer and have interesting topics that attract readers of newsletters, then you should definitely start submitting your articles for possible submission to the ezines.
Having your website get recognition in ezines for free is a definite way to boost your traffic. However, there is another benefit that is much more important. Every article that you submit to an ezine or post an article announcement site, you have the opportunity to include your URL in the response box at the bottom of the article. This gives you consistent links to your website and gains exposure to your products and services.
Whichever way you decide to go, if you submit articles or pay for ezine exposure, you are guaranteed results if you are doing things properly. It pays to take time to research your options and the available routes before you make a decision. This can save you time and money in the long run.